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Welcome to Sanderling Design Company! I am so happy you stopped by! Whether you are joining me from the very start of this journey or decided to check out old posts, this is the beginning of it all. My name is Kaela, I am the founder, owner, creator, designer, CEO, and whatever other title could be used to describe a solo-preneur. I graduated from Kent State University having studied both fashion merchandising and design, then went on to get my first big-girl job at a bridal and prom dress manufacturer, where I still work full time, at the time of this writing, and I am very recently engaged!
2020 has been a challenging year for everyone, for some more than others for certain. It has pushed people’s boundaries in every way and continually defied all our expectations. At the beginning of this year I had laid out very detailed goals, starting 10 years out, then 5 years out, finally bringing it in to what I wanted to accomplish this year in order to help me reach those long term goals I had set. Well, that all went out the window by March! In part because of circumstances thrust on me by the COVID-19 pandemic, but also because by that time I had started doing a tremendous amount of research and soul searching.
I realized that some of the goals I had set only a few months ago weren’t things I really wanted the way I had believed. I discovered a new path that completely diverted from the one I had always laid out for myself, but that could end up leading me to the things that truly mattered most to me. Following this new path lead to the creation of Sanderling Design Company.
So, what can you expect? Hand drawn illustrations made from my life to fill yours. I have so many ideas of what I would like to do with this company and with this blog, but I will keep it to the basics of where it is starting.
1. Illustrations
Illustrating has always been my favorite part of the design process so instead of creating another fashion line in the world, I am focusing on making beautiful illustrations. These illustrations will be available as wall art and stationery (just to start!)
2. Blogging
Sanderling Life is a lifestyle blog, each one providing a new illustration (of course!), plus info on topics that matter to your life! I am a huge believer in “knowledge is power” and that you can learn from someone else’s mistakes. I won’t have all the answers for you, but I hope I can give you some!
Some general topics you can expect:
1. Books
I love reading! There is no such thing as too many books or too many bookshelves! I do actually consider myself a slow reader, unfortunately, but I do my best! The only genre I really can’t read is horror, so you’ll see a broad range of book genres here. Let me know some of your top must reads in the comments!
2. Fashion
There will be fashion inspo in nearly every illustration you see, regardless of the topic being discussed, but I’ll be sure to include some fashion only posts. I am not a trendsetter, nor a trend follower. I believe in dressing for yourself, that when you feel like you look good, you just feel good and that should be the goal every time you get dressed.
3. Travel
In case you couldn’t guess by some of my branding, I love the beach! The beach is for sure my happy place and many of my vacations revolve around a beach somewhere. There are so many other places in the world I would love to see though! I would love to share my experiences, both good and bad, in the many adventures I plan to take around the world!
4. Home, Garden, and Food
I lumped these 3 different categories together for now because for me there is so much that overlaps about them. I am no expert with any of them either, so you’ll be learning right along with me! Baking is more my forte’ over cooking, and my fiance and I currently live in a second story apartment so there is no real opportunity to garden, at the moment.
5. Life
Not everything fits into a neat little category, so the seemingly random topics will be put into this all-encompassing category of life. We are each only given one and should do our best to make the most of it, and that looks different to everyone. Lets help each other make the most of life by sharing our ideas and knowledge, and showing support for each other as we traverse our own journeys of life.
This is just the beginning, there is so much more to come! I would love to hear from you! Let me know any of your questions or topics you would like to see me talk about. Write a comment introducing yourself or send me a message at info@sanderlingdesignco.com. Follow along on our social media pages and by subscribing to our newsletter (perks in the works for you!) to see what is new. Cheers to you for joining me on this exciting new journey! I really do hope to make this a lifelong one with you!
Thank You for Reading,
